There has always been a healthy market for commercial books written by experts, and this isn’t likely to change any time soon: sometimes there’s just no substitute for splashing your cash and getting high quality content in return.
That said, there’s a growing movement towards free and freemium content on the web, and the quality of the content is often on a par with the books you’d part with cash for.
Obviously nobody can afford to print and distribute free physical books (with the exception of the excellent World Book Night movement), but in this age of tablets, smartphones and laptops the electronic book offers a fantastic, and very cheap, way to spread this content.
So, with all that in mind, what content can you get for free in the field of design? A quick search on your favourite search engine will reveal hundreds of offerings, making it difficult to sift the wheat from the chaff. But we’ve saved you the trouble, so here goes…
Starting life as a talk in 2010, Frank Chimero’s self-published The Shape of Design was an early design community Kickstarter success, getting funded on its first day, and has since become essential foundational reading, not just in design education but in other creative practices, too.
Focusing on the mindset of making rather than tools and methods, it asks: what are the opportunities, problems and possibilities of the creative practice? And once the work is done, what happens when it is released into the world?
Why settle for just one free ebook when you can have three? The DesignBetter.co library from InVision aims to help you build a strong design practice.
This collection of definitive books, written by Aarron Walter and Eli Woolery, explores how the best companies approach product design, design thinking, design leadership and more.
Getting your typography right is a key part of having a great-looking website that helps you stand out from the crowd, communicate with clarity, and cultivate a distinctive identity. The best way to learn is to roll up your sleeves and just get on with it, and this book by Dario Calonaci enables you to do just that.
Practical Responsive Typography will take you from the basics of scaling and optimising screen spaces, through to using a range of different web fonts and customising typography designs to suit your identity, and while it’ll normally cost you over £20, it’s free for Creative Bloq readers.
04. Brand House Book
If you’re having problems getting to grips with the world of branding, this free ebook by Roger Lindeback can help you out by taking away all the jargon and relating it to everyday experience.
In the Brand House Book, Lindeback aims to make branding tangible by comparing it to building a house, breaking it down into six manageable stages – dreaming, planning, starting work, designing, building and finally getting the details right – with a branding summary at the end of each stage, setting out all the important issues to think through in your brand building process.
Not one but three free ebooks in one handy bundle, The Practical Interaction Design Bundle consists of three free volumes from UXPin, comprising over 250 pages of design best practices and with over 60 examples of the best UX design.
Volumes 1 and 2 of Interaction Design Best Practices will take you through techniques, theories and best practices relating to the tangibles of interaction design – words, visuals and space – while volume 2 tackles the intangibles: time, responsiveness and behaviour.
Topping off the bundle is Consistency in UI Design, covering how and when to maintain consistency in your design, and when to break it to draw attention to elements without suffering the drawbacks.
If you’re after a beginner-friendly guide to getting started with Photoshop, this free ebook by Steve Bark will explain the fundamentals for you, from panels and tools to layers and basic printing.
If it’s just a little too basic for you, never fear; there’s also an intermediate guide available that covers more advanced subjects such as vector tools, smart objects and clipping masks.
If you’re designing for the web and want your layouts and interfaces to be accessible and visually intuitive, this free ebook from UXPin is an invaluable resource.
It explains how size, colours, space, layout, and style affect visual understanding, provides tips for designing clear visual hierarchies, and includes 18 examples of great sites including MailChimp and RelateIQ.
Whether you’re already freelance or thinking of making the jump, this ebook from Route One Print is full of useful freelance advice, with tips on how to market your business, find your USP, licence your work, manage client relationships, complete tax returns and much more.
The free ebook Flat Design & Colors by UXPin dives deep into the most powerful techniques for creating highly usable yet visually interesting web designs.
The design team compiled advice from experts and illustrated their points using examples from 40 companies such as Google, Squarespace, and others.
In this report, Jonathan Follett from Invo examines from a designer’s perspective the ways emerging technologies are affecting the product lifecycle, and explores various options for companies looking at new ways of approaching product design and development.
Even if you’re not specifically in the business of product design, this freebie is an eye-opener.
Whether you’re new to logo design or just want to swat up on some tips and tricks, the Everything There is to Know About Logo Design ebook is a great little guide to get you going.
In this 25-page guide, you’ll learn the basics of what a logo is, rules for creating a logo and other things to consider, such as colours and typography.
Jarrod Drysdale is a designer writer who focuses his articles on getting the best out of your work. This is a sort of continuation of his previous book Bootstrapping Design (now discontinued), in which he collects all of his previous essays into one, free ebook.
Topics such as ‘Think like a designer’ and ‘Get out of a creative rut’ are just some of the titles on offer in this selection.
The Pixel Perfect Precision (PPP) Handbook from leading digital design agency ustwo has come a long way since it was first released. What started as a 108-page simple guide to best practice with pixels and Photoshop has grown into handbook number 3 – a whopping 214-page designer bible.
Created by Kooroo Kooroo, The Creative Aid is a free book jam packed full of inspiration and available to download today.
Co-founders Nicole Smith and Richard Tapp explain the concept: “It’s a mini resource for your creative projects and food for your creative thoughts. We’ve included our own valuable references and resources we know and trust as a means to help you get your projects done.
“We want to give you the creative push from a direction you may not have thought of, be it informative, inspirational, or simply entertaining.”
Iconic designer Massimo Vignelli didn’t just like to create good design: he was also passionate about sharing its principles, rules and criteria so others could do the same.
His landmark book The Vignelli Canon uses numerous examples to convey applications in practice from product design via signaletics and graphic design to corporate design. And best of all, in 2009 he made it available for free as a PDF.
This excellent 27-page ebook details the 10 key classifications for typography, providing the basic understanding you’ll need to gain a grasp of the fundamentals of type selection. The book covers a brief history for each of the classifications, as well as the core characteristics of the style.
Over the course of 149 pages the different tools and options within each package are broken down, illustrating how to produce files for print that will provide accurate colour reproduction, pixel-perfect transparency matting and sharp lines.
This ebook tells a parable, using a semi-fictional scenario to illustrate the importance of pricing your work at the right level. The book itself will take an hour or two to read, and really focuses only one core message, but it’s a valuable lesson for designers starting out in business for themselves.
The book focuses mainly on design and best practices for non-profit organizations, but the content is a great resource in general and the teachings can be applied pretty much anywhere.
Another manifesto from the ChangeThis.com website, this offering from author Stephen Hay provides a methodology for converting client input (which may often be extremely vague!) into a meaningful design approach. As with Hugh MacLeod’s book, this free PDF offers a personal insight into the process, demonstrating its value.